The Friday newsletter drafts itself

An agent that gathers the week's published posts, launches and customer wins, drafts the newsletter in Thai and English in the brand voice and waits for one approval

The problem

The weekly newsletter is the first thing dropped when the week gets busy, and when it does go out the Thai edition is a rushed translation of the English one. The content already exists in blog posts, LINE broadcasts and Slack announcements; nobody has the hour to assemble it.

How the agent works

1. It starts

   Every Thursday afternoon a scheduled Claude task reads the sources the marketing lead listed once: the blog's RSS feed, a Google Drive folder of this week's launch notes and the announcements channel in Slack.

2. The agent works

   It picks the three to five items that matter, writes the English edition with the /draft-content skill and the company's style guide in the plugin settings, then writes the Thai edition fresh from the same facts and a glossary of product terms that stay in English, instead of translating line by line. It runs /brand-review on both, checks that every link returns 200, and drops the two drafts plus a one line note on what it left out into a Google Doc and a Slack message for the marketing lead. The lead edits in the Doc and pastes into the email tool, or replies hold when there is nothing worth sending.

3. The result

   The agent never sends the email and never creates a new mailing list.

Worked example

Anthropic's Marketing plugin for Claude lists seven skills, including /draft-content (blog posts, social media, email newsletters, landing pages, press releases, case studies), /brand-review against your brand voice and style guide, and /email-sequence, with the brand voice configured once in local settings. Claude's scheduled tasks run daily, weekly or on weekdays using your connectors, and Claude Code routines do the same from the cloud with a repository attached. Neither page mentions Thai or translation, so the bilingual step is your own prompt and glossary. The daily newsletter of agents.theagentiv.com is produced this way, in separate Thai and English editions, with automatic checks before the send.

Sources

• https://claude.com/plugins/marketing
• https://support.claude.com/en/articles/13854387-schedule-recurring-tasks-in-claude-cowork
• https://code.claude.com/docs/en/routines