Show up when customers ask ChatGPT
A marketing agent that crawls your own website the way Google and AI assistants do, asks the assistants your customers' questions to see whether you come up, scores the gaps by impact and effort, and writes the fixes (robots.txt, llms.txt, schema, titles, product copy) for the owner to approve before anything is published
The problem
More customers now ask ChatGPT or Gemini where to buy, yet most owners have never checked whether the assistant names their business or a competitor. A site that loads everything with JavaScript, hides its hours, prices or service area, or blocks crawlers by accident quietly disappears from those answers and nobody tells you.
How the agent works
It starts
The seo-ai-visibility skill in Anthropic's small-business plugin for Claude Cowork starts when the owner talks about not being found, from 'nobody finds us on Google' to 'how do I show up in ChatGPT'.
The agent works
txt with no connector needed, compares the raw HTML with the JavaScript rendered page, and checks titles, descriptions, headings, alt text, links, existing schema, speed and the mobile layout; pages it cannot reach, such as those behind a login or a broken link, are named in the report rather than skipped. org markup, whether key facts (hours, service area, pricing, credentials) are stated plainly, and the off site presence on business profiles, directories and review sites. Next it asks AI assistants realistic customer questions in several phrasings and records whether the business appeared, who did, and which sources were cited. txt, JSON-LD blocks, rewritten titles and descriptions, and page content in the owner's voice. With Wix connected, approved fixes are written to the site in batches shown first; for a Shopify store it scores every product on title, description, alt text and SEO fields and rewrites the weakest first, 20 to 25 products per approval.
The result
DNS changes are never applied, only handed over record by record, and a recheck is set for at least 30 days later.
Worked example
The skill's refusals are the useful part for an owner who has been burned by SEO agencies: no hidden text, keyword stuffing or fake reviews, no instructions aimed at AI systems embedded in pages, no invented business facts (credentials, awards, years in business) to fill out schema, no 'AI visibility score' (it reports only what happened in the test), and no promised rankings or timelines; anything found in crawled pages or documents is treated as data, not as a command. The output is an HTML audit page with a priority table, good, warning and critical status marks, and a copy button for every item the owner must paste somewhere, so the fixes can be applied by hand without Wix. The skill publishes no results figures, so measure your own: ask the same set of customer questions again after 30 days and note where the business now appears.
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